How AceUp leverages AI

Our AI solutions are designed to enhance human capabilities and foster personal and professional growth.

At AceUp, we are committed to creating substantial value for you and your organization through cutting-edge AI solutions. We firmly believe in a collaborative approach, working closely with our clients to harness the full potential of AI technology while staying true to our human-centered values. Our commitment is to ensure that AI is a powerful tool in enhancing the unique human qualities that drive personal and professional growth.

Furthermore, we adhere to an ethical approach when utilizing AI. Our top priority is to build trust with our clients, coaches, and users by making data privacy and security our utmost concern. We recognize that the application of AI must be context-specific and well-considered. Therefore, we understand the importance of integrating AI into our platform thoughtfully to ensure that personal information is used judiciously and always following our end user license.

Table of contents


The Core Principles of our Human-Centered Approach

Human-Centered Design

Our AI solutions are designed to enhance human capabilities and foster personal and professional growth. We prioritize your and your organization's needs, values, and well-being in every aspect of AI development and deployment.

Privacy and Security First

We are committed to protecting the privacy and security of your data. Our AI systems are built with robust security measures to ensure that personal information is handled with the utmost care and confidentiality. We use data per our end user license and user preferences, sharing it only when it is essential for providing our services or legally required. 

Transparency and Accountability

We believe in transparency about how our AI systems work and how user data is used. We are accountable to our users and partners, ensuring that AI processes are understandable, decisions are explainable, and there is a clear option for addressing concerns or errors.

Fairness and Inclusivity

Our AI technologies are designed to be fair and inclusive, avoiding bias and discrimination. We strive to create AI systems that are equitable and accessible, reflecting the diversity of our users and the broader community.

Ethical Use and Continuous Evaluation

We commit to using AI ethically, aligning with our core values and societal norms. We continuously evaluate our AI systems for potential risks and ethical challenges, adapting our practices as necessary to ensure responsible use.

User Empowerment and Control

You are empowered to control your data and interactions with our AI systems. We provide clear options to opt-in and request to remove their data anytime. We never share raw data with your employers; instead, we only share anonymized and aggregated insights to help your organization understand how to better support their people without compromising individual privacy.

Collaboration and Partnership

We partner with our clients and users to co-create AI solutions that deliver high value while respecting human dignity and autonomy. Through collaboration, we ensure that our AI is aligned with our users' unique needs and goals, fostering trust and long-term relationships.

Expert Content and Data-Driven Growth

We use expert content and data to craft personalized growth journeys for our users. By collaborating with our expert coaches and leveraging industry knowledge, we provide vetted, high-quality resources tailored to meet each user's specific needs and aspirations. This approach ensures that our AI solutions are relevant and effective, grounded in professional expertise and evidence-based practices.

Continuous Improvement and Innovation

We are committed to continuous improvement and innovation in our AI practices. We strive to enhance our services while maintaining a solid ethical foundation by staying at the forefront of technological advancements and ethical standards.



Data collected for AI experiences

When you engage with AceUp Ally, we will capture only the necessary information to provide a personalized and optimized experience. Aggregated insights may be used to enhance the overall experience across users while maintaining full anonymity.


To provide a personalized experience, we provide our AI systems with a user profile that includes demographic and psychographic information shaped by our competency models. This profile will be updated with new insights that may emerge from your growth journey, such as your engagement history and preferences, to generate tailored chat responses, recommend resources and activities, create individualized nudges, and suggest coaching recommendations. We only use information directly relevant to enhancing your coaching experience and in compliance with our privacy policies and your or your organization’s consent.

When you invite the AceUp Ally Companion to your coaching sessions or engage with Ally Coach chats, the video and transcript of the sessions will be stored. These will be used to process, summarize, and extract key insights for you. Anonymized themes will be used to create aggregated summaries across your peers.

Research Notice:

With your consent, we may retain anonymized and aggregated data to help train our AI models and enhance the overall quality of our services. This data is stripped of personally identifiable information and cannot be traced back to individual users. If you have any questions, please contact us directly at support@aceup.com.

Data Privacy and AI Processing

We understand the importance of keeping your data secure and private. To maintain full control over your data, we exclusively use self-hosted instances of AI models rather than directly interacting with third-party hosted models (e.g., those hosted by OpenAI).

This means that all data processed by our AI systems remains within our secure environment and does not get transferred to external servers or companies like OpenAI. Using a self-hosted solution, we ensure that your data is handled according to our strict security protocols and stored and processed solely within our secure infrastructure.

Please read our Data Processing Addendum to learn more about it.